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Quite simply, the ‘average Joe’ who wants to build a solid online presence cannot do it with Ad words. Unless you have time to become a master in online marketing (and let’s face it – who really does), you’ll always be one step behind the big boys. The tricky nature of SEO and Google PPC means you’ll be lost out there on the web while those at the top are the ones who have greater resources to carry out analytics, geo targeting, keyword research, demographic analysis for ads and so on and so forth….
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